Real estate lead qualification, finished before your showing ends.
Rezora IO is an AI inside sales agent that calls every new lead in seconds, asks the qualifying questions you would, and hands back a scored record with the appointment already on your calendar. It was trained on real sales calls, so it can tell when “just browsing” means “call me in March.”
- Buyer and seller intent on every call
- Scored records back in your CRM
- Cancel anytime
Marcus T.
Seller inquiry · Website form
→ Listing consult booked Thursday 4:15 PM, recording and transcript attached
Every agent buys the same leads. Few know which ones deserve Saturday.
Portals sell the same inquiry to several agents at once, and most inquiries never become a conversation at all. Sorting the serious from the curious is the whole game. It's also the part that keeps slipping to tomorrow.
Qualify by hand
You call back between showings. The serious seller answered someone else's phone three hours ago; the tire kicker picks up every time.
Hire and train an ISA
A month to hire, weeks to ramp, $2,500 or more every month, and your qualification quality is whoever you managed to hire.
Forms and chat widgets
Long forms get abandoned, and a chat widget leaves you a first name and an email address. That is contact capture wearing a qualification costume.
The fix has two parts: reach the lead first, and ask the right questions when you do.
An AI inside sales agent that finished training before day one.
An AI ISA is software that does the inside sales agent's first-touch job: pick up the new lead, ask the qualifying questions, capture the answers, and hand a ready buyer or seller to a licensed agent. The category started with chatbots. What changed is that voice AI can now hold the phone call itself, which is the channel where portal leads expect to be reached.
Most tools in the category prompt a general-purpose model and hope the script holds. Rezora IO took the longer road: its hosted models learned from real sales conversations through supervised fine-tuning and preference optimization (SFT and DPO). That gap shows up mid-call: one agent recites its questions in order, the other hears “we'd need to sell our place first” and knows it's talking to two transactions.
Qualification is the job this page covers. The wider role, working every lead source your business has as a full AI voice agent for real estate, is the same product with the same training behind it.
No prompts to write
The training already happened, on real sales conversations. You pick a voice and the questions that matter to you; the conversation skill ships with the product.
Live in minutes
Upload a CSV or connect your CRM, get a local number, and the first calls go out the same day. There is no build cycle and no engineer on the critical path.
The questions it asks, and the fields you get back.
Every conversation runs your qualification sequence and lands in your CRM as structured data. Six dimensions come standard, and custom post-call analyzers can score any question you add.
“Are you looking to buy, sell, or a bit of both?”
Buyer, seller, or both, tagged on the contact
“Are you hoping to be moved before the school year, or watching the market?”
A move window in days, taken from the lead's own words
“Have you talked to a lender yet, or would an intro help?”
Pre-approval status and lender interest
“What's got you thinking about selling now?”
The why behind the move, quotable from the transcript
“How many bedrooms do you need, and which neighborhoods are on the list?”
Beds, areas, and price range as searchable fields
“Are you already working with an agent on this?”
Representation status before you invest a weekend
Behind the fields, every call carries a recording, a transcript, a summary, sentiment analysis, and a lead score. A “qualified” tag becomes something you can audit rather than something you take on faith.
Get qualified by it yourself.
This is the same engine that would work your pipeline, live in your browser. Play a seller who's “just curious.” Dodge the timeline question. You'll know within two minutes whether your leads would answer it honestly. No phone call is placed.
By starting the preview, you agree to our Terms and Privacy Policy.
7x
More meaningful conversations when contact happens within the first hour
The best question set loses if it arrives four hours late.
Harvard Business Review's audit of 2,241 companies found that firms contacting a lead within an hour were nearly seven times likelier to have a meaningful conversation with a decision maker than firms that waited even an hour longer. Rezora IO's average response time is about 3 seconds, at 2 PM and at 2 AM. The lead who filled out a form 40 minutes ago has usually moved on; the one who did it 3 seconds ago is still holding the phone.
The full response-time math: our speed to lead breakdown
One loop from new lead to appointment on the calendar.
Ready-made seller, buyer, FSBO, and sphere-of-influence agents ship with objection handling trained in. You set the routing rules once, and the loop runs the same at any hour.
A lead lands
Zillow, Realtor.com, a website form, a CSV upload, or a webhook from your CRM. Routing rules fire the call instantly or after a delay you choose.
The conversation happens in seconds
The agent introduces itself, discloses that it's an AI assistant, and runs the qualification sequence for that lead source, objections included.
Booking closes the call
Live calendar availability through Cal.com, timezones handled, and the confirmation goes out while the lead is still on the line.
No answer? The cadence keeps working
Voicemail detection leaves your message, and multi-day retry cadences keep automated lead follow up moving without a task list. Here's where AI fits in a full follow-up system.
The record lands in your CRM
Fields, tags, notes, and next steps sync two ways with Follow Up Boss, Lofty and Chime, HubSpot, and GoHighLevel. Zapier covers everything else.
Plays well with
The ISA question, answered with a calculator.
Both models can work; which one to buy first depends on your lead volume and what your conversations need. The long version lives in our AI appointment setter vs ISA guide. The table is the short one.
| Criteria | Human ISA | Rezora IO AI ISA |
|---|---|---|
| First response | Minutes to hours, inside their shift | Seconds, around the clock |
| Monthly cost | $2,500+ in salary before software and turnover | $289/mo, then 20¢ per conversational minute |
| Ramp time | Weeks of hiring and training | Same day; the templates are pre-trained |
| Consistency | Depends on the hire and this quarter's coaching | The same sequence on call one and call nine hundred |
| Where it wins | Emotional sellers, rescue calls, complex negotiations | Volume, nights and weekends, the first-touch grind |
Our take: below a few hundred leads a month, hiring an ISA first means committing $30,000 or more a year for coverage that software now handles, and the 2 AM inquiry still goes unanswered. Past that volume, the strongest setup we see runs both. The AI ISA takes every first call, and the human works warm handoffs, listing appointments, and the conversations that need a decade of local judgment.
I was skeptical about AI calling — until a lead told me 'your assistant Mia was so helpful.' They had no idea it wasn't a person. That's when I knew this was different.
Ryan Castellano
Solo Agent, RE/MAX Elite
3s
Average response time
Down from 4+ hours of manual follow-up
4.1x
More leads contacted
94% contact rate vs. 23% industry average
$12
Per booked appointment
vs. $85 industry average
You pay for conversations, and qualification is the conversation.
Qualification, scoring, booking, and CRM sync are all in the base plan. Enterprise plans, including deployments custom-trained on your own call data, are on the pricing page.
Includes 100 conversational minutes every month.
After that, 20¢ per conversational minute. The meter runs only while the AI is talking with a person, never for dials or voicemails.
No contracts, no setup fees. Cancel anytime. Stripe checkout opens next.
- Seller, buyer, FSBO, and sphere agents with objection handling built in
- Lead scoring on every call
- Custom post-call analyzers for your own questions
- Cal.com booking with live availability
- Timezone handling and confirmations on the call
- Appointments dashboard
- Two-way sync with Follow Up Boss, Lofty, HubSpot, GoHighLevel
- CSV import with phone-number normalization
- Recordings, transcripts, and summaries on the contact
What teams ask before they hand over the first call.
Two minutes with the live preview above answers the rest.
It's how you find out whether an inquiry can become a transaction: buy or sell intent, timeline, financing, motivation, and representation. Done well, it decides where your selling hours go. Done late, the answer arrives after the lead has committed to another agent.